You are currently using an unsupported browser which could affect the appearance and functionality of this website. Please consider upgrading to the latest version or using alternatives such as Mozilla Firefox, Google Chrome or Microsoft Edge.

Your rights in relation to automated decision-making and profiling

Your rights in relation to automated decision-making give you the right to ensure safeguards are in place.

This is so we don’t make potentially damaging decisions about you without any human involvement.

This is split into 2 sections: automated decision-making and profiling.

Automated decision-making refers to a decision made without any human involvement.

For example:

  • Online decision for credit applications
  • Recruitment aptitude tests using pre-programmed algorithms and criteria.

Profiling means your personal data is used for analytical purposes or to predict things, for example:

  • Performance at work
  • Economic Situation
  • Health, personal preferences and interests.

Profiling can occur in some automated decision making.

You have the right:

  • Not to be subject to a decision that is based solely on automated processing if the decision affects your legal rights for example
  • To understand the reasons behind decisions made about you by automated processing and the possible consequences of the decisions
  • To object to profiling in certain situations, including for direct marketing.

You can find further information on the Information Commissioner’s website:
https://ico.org.uk/your-data-matters/your-rights-relating-to-decisions-being-made-about-you-without-human-involvement/

If you would like to enforce your right to object to automated decision-making and profiling of your data please complete our Individual rights form and email it back to us with a copy of your photo ID to